This week, Netflix announced in statement to Cord Cutter News that it is in the process of testing advertisements for other content on Netflix, but not third-party ads like Hulu does.
On Monday, Netflix’s Reed Hastings posted on Facebook that;
“No advertising coming onto Netflix. Period. Just adding relevant and cool trailers for other Netflix content you are likely to love.” – Reed Hasting, Netflix
This testing process could be a move towards cheaper subscription that offers adverts to help subsidise the cost. The adverts would be placed before and after the show. On HBO Now, users are now seeing adverts for Silicon Valley before being allowed to watch Game of Thrones. But the Netflix ads are only being tested, so we may never see it.
The Verge contacted Netflix and they replied;
“they’re not ads in the traditional sense. They are trailers for Netflix originals. As you know, we test hundreds of potential improvements to the service every year. Many never extend beyond that.”
So hopefully we may never see the ads, let us know what you think in the comments.