Porsche has tried the concept of a pop up store before in Taiwan, within the Xinyi district and must have helped to boost sales as the company is ready to try it in its home town of Stuttgart, marking the first pop up store Porsche is opening in Europe. Porsche also has other pop up stores in Canada, Brazil and the one is Taiwan we mentioned.
“The sales pop-ups are a great opportunity to introduce new target groups to our brand quickly, attractively and market-specifically and to make contact with them.”
Marco Kana – Porsche head of retail sales
Opel has had a pop up store in Stuttgart before, but it was closed down in 2018 due to low sales and the high cost of keeping it open. Porsche is likely to have more luck due to the appeal of the brand.
The new store is due to open in April this year.