Netflix is rolling out a new mode for its service called “Shuffle Play” which will allow users to just stick Netflix on shuffle and it’ll randomly play TV shows or movies that are recommended for that user, using the personalisation algorithms. The company announced the new feature yesterday during its s Q4 2020 earnings.
Netflix said during the earnings call that the new feature would allow “members the ability to choose to instantly watch a title chosen just for them, versus browse.” TechCrunch shared a photo of the new UI with the included shuffle button.
However at the moment, “Shuffle Play” is only being tested and only on TVs – the company has said that it might end up having a different name and will be available to every user across the world in the first half of this year.
