This week, Instagram has introduced a new tool for businesses, as well as influencers to help monitor post performance, instigate new advertisements and label posts as branded content. Instagram will get a new “professional dashboard” soon, but some of these features aren’t new but just moved to a new centralised location for easier access.

Users can see monetisation settings, advert creation options as well as branded content. Ads can be tracked and shopping settings altered too.

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