Aston Martin struggled for sales during 2020, like every car business the result of the pandemic meant less people were and are going out and with some people losing jobs, the desire to spend money has reduced too. The company sold a total of 4,150 cars in 2020, which is 32% less than it achieved in 2019.
The company also lost money too, with annual revenue dropping from £980.5m year on year to £611.8 million. Aston Martin also lost £323m. The company has reduced some of its total debt though, with the numbers declining year on year from £988m to £727m.
Despite this, the launch of the all new DBX SUV has helped sales. With 1,171 DBX cars being sold in Q4 alone. The company will also be looking at more models strung off of the DBX, with a Coupé like model, similar to the Porsche Cayenne Coupé likely coming in Q3 2021.